Trust me....between this site and others, by the end of his adventure the sponsors are probably looking at about 20,000 views. I'm sure they got way more than they gave him.
Unless Stone Brewing gave him a life time supply of beer.....because if it was me they'd already be losing money
When it's all done I'm sure he's got a great tale to tell. Plus if he's a family man, not risking his life is always the wisest path to take.