Basic inexpensive set up for La Jolla is a decent 30 to 40 pound reel and pole to handle it. Big Five have great deals on poles.
Start with the right line: Get high quality (PowerPro) 65 pound dark green braid and then some 30 and 40 pound flouocarbon leader and your good to go.
I like less expensive reels ( that still work good) because they can get lost somewhat easily kayak fishing
