[dgax65]

“The idea is, let's charge these businesses a fee that's commensurate with the impacts they are having, and let's use the money we get to deal with those impacts,” said City Council President Scott Peters, who represents La Jolla Shores.

I would like to see that happen. More likely, the city siphons off 90% of the revenue and leaves a half-assed system in place that is no better than the current one. A city in dire financial straights that has repeatedly mismanaged the city budgets wants to initiate a new revenue stream. I don't know why you would believe them when they say that the revenues generated would go towards fixing that particular problem. Ostensibly, that was the plan with the La Jolla parking controls. The stated goal was to alleviate parking congestion on La Jolla streets. Metered parking was proposed, but the majority of the revenue generated would have gone to the city's general fund. Once a new revenue stream is created, any linkage to the problem that forced it's creation will be tenuous, at best.

How much would it cost the city to have a dedicated traffic control attendent at the Shores for 40 hours a week? What about just installing some high visibility signs to keep the idiot tourists from driving onto the beach to have a look. That might ease some of the congestion.